{
 "at": "2026-11-11",
 "version": "v1.1",
 "model": "Claude Sonnet, web search off",
 "method": "5 shopping questions per category (the \"where can I buy\" question is reported separately), each asked 10 times, unedited. Appearance rate = share of answers that name the brand at least once.",
 "categories": [
  {
   "cat": "matcha",
   "label": "Matcha",
   "answers": 40,
   "brands": 24,
   "core": 6,
   "once": 8,
   "rare": 9,
   "questions": [
    "What's the best matcha powder to buy online?",
    "Best ceremonial grade matcha for drinking every day?",
    "Which matcha brands are worth buying for lattes?",
    "What's a good organic matcha powder?"
   ],
   "top": [
    {
     "name": "Encha",
     "rate": 0.97
    },
    {
     "name": "Jade Leaf",
     "rate": 0.97
    },
    {
     "name": "Ippodo",
     "rate": 0.9
    },
    {
     "name": "Marukyu Koyamaen",
     "rate": 0.75
    },
    {
     "name": "Aiya",
     "rate": 0.55
    },
    {
     "name": "Matchaful",
     "rate": 0.55
    },
    {
     "name": "Kettl",
     "rate": 0.33
    },
    {
     "name": "Naoki Matcha",
     "rate": 0.33
    }
   ]
  },
  {
   "cat": "dog-harness",
   "label": "Small-dog harnesses",
   "answers": 40,
   "brands": 16,
   "core": 6,
   "once": 3,
   "rare": 3,
   "questions": [
    "What's the best dog harness for small dogs?",
    "Best no-pull harness for a small dog that pulls on walks?",
    "Which dog harness brands are worth buying for a puppy?",
    "What's a comfortable harness for a chihuahua or yorkie?"
   ],
   "top": [
    {
     "name": "Ruffwear",
     "rate": 0.97
    },
    {
     "name": "Puppia",
     "rate": 0.93
    },
    {
     "name": "2 Hounds Design",
     "rate": 0.72
    },
    {
     "name": "Rabbitgoo",
     "rate": 0.72
    },
    {
     "name": "Kurgo",
     "rate": 0.65
    },
    {
     "name": "PetSafe",
     "rate": 0.57
    },
    {
     "name": "Julius-K9",
     "rate": 0.47
    },
    {
     "name": "Blue-9",
     "rate": 0.38
    }
   ]
  },
  {
   "cat": "minimalist-wallet",
   "label": "Minimalist wallets",
   "answers": 50,
   "brands": 71,
   "core": 5,
   "once": 33,
   "rare": 43,
   "questions": [
    "What's the best minimalist wallet for men?",
    "Best slim wallet that holds cards and a little cash?",
    "Which minimalist wallet brands are worth the money?",
    "What's a good leather card holder wallet to buy online?",
    "Best RFID-blocking slim wallet for everyday carry?"
   ],
   "top": [
    {
     "name": "Bellroy",
     "rate": 1
    },
    {
     "name": "Secrid",
     "rate": 1
    },
    {
     "name": "Ridge",
     "rate": 0.86
    },
    {
     "name": "Amazon Basics",
     "rate": 0.68
    },
    {
     "name": "Dango",
     "rate": 0.52
    },
    {
     "name": "Zitahli",
     "rate": 0.48
    },
    {
     "name": "Saddleback Leather",
     "rate": 0.44
    },
    {
     "name": "Ekster",
     "rate": 0.42
    }
   ]
  },
  {
   "cat": "korean-sunscreen",
   "label": "Korean sunscreen",
   "answers": 40,
   "brands": 27,
   "core": 8,
   "once": 10,
   "rare": 12,
   "questions": [
    "What's the best Korean sunscreen to buy?",
    "Best Korean sunscreen for oily skin that doesn't leave a white cast?",
    "Which K-beauty sunscreen brands are worth trying?",
    "What's a good lightweight Korean sunscreen for daily use under makeup?"
   ],
   "top": [
    {
     "name": "Beauty of Joseon",
     "rate": 1
    },
    {
     "name": "Isntree",
     "rate": 1
    },
    {
     "name": "Round Lab",
     "rate": 1
    },
    {
     "name": "Skin1004",
     "rate": 1
    },
    {
     "name": "Anua",
     "rate": 0.63
    },
    {
     "name": "Innisfree",
     "rate": 0.6
    },
    {
     "name": "Purito",
     "rate": 0.6
    },
    {
     "name": "Missha",
     "rate": 0.55
    }
   ]
  },
  {
   "cat": "coffee-beans",
   "label": "Coffee beans & roasters",
   "answers": 50,
   "brands": 62,
   "core": 7,
   "once": 27,
   "rare": 37,
   "questions": [
    "What are the best coffee beans to buy online?",
    "Best specialty coffee subscription for home brewing?",
    "Which small-batch coffee roasters are worth ordering from?",
    "What's a good whole bean coffee for pour over?",
    "Best online coffee roaster for fresh beans shipped to the US?"
   ],
   "top": [
    {
     "name": "Counter Culture",
     "rate": 0.96
    },
    {
     "name": "Onyx Coffee Lab",
     "rate": 0.96
    },
    {
     "name": "Intelligentsia",
     "rate": 0.84
    },
    {
     "name": "Stumptown",
     "rate": 0.76
    },
    {
     "name": "Tim Wendelboe",
     "rate": 0.68
    },
    {
     "name": "Blue Bottle",
     "rate": 0.62
    },
    {
     "name": "Passenger Coffee",
     "rate": 0.56
    },
    {
     "name": "Peet's",
     "rate": 0.48
    }
   ]
  }
 ]
}